Last updated date: 11 April 2024
This privacy and cookies policy describes how we use personal data related to you, along with your options, choices, and privacy rights and provides you with general information about cookies and similar technologies (collectively, “Tracking Technologies”) as well as how and for what purposes we use such Tracking technologies on the Aithoughts website.
Note that you are not legally obligated to provide us with any personal data. However, if you consent to this privacy and cookies policy, the use of personal data related to you will be in accordance with the provisions herein.
Our privacy and cookies policy applies to aithoughts.art (the “Website”) and forms an integral part of the Aithoughts Terms of Service.
BServed Best OÜ (“we”, “us”, “our”, “Aithoughts”, or “Aithoughts Brands”) own and operate the Website.
1.1. We provide a service for viewing and purchasing digital images through our website, accessible at aithoughts.art (“Products”) together with any services, software, tools, features or functionality available by Aithoughts (each, a “Service” and collectively, the “Services”).
2.1. We commit to process personal data related to you solely for the purposes described below. To the extent relevant and possible, we will make efforts to maintain personal data related to you accurate, complete and up to date.
2.2. If you create an account on the Website or use our Services and/or purchase our Products, we will require certain personal data (for example, your name and email address) for the following purposes: (i) personalizing your products; (ii) allowing you to use the Services and purchase products; and, (iii) legal defense, where applicable.
2.3. You hereby provide us with your freely given, specific, informed and unambiguous consent to use your name and likeness for our internal and marketing purposes.
2.4. We use third-party payment processing services (“Processing Services”) to process personally identifiable payment data related to you. The Processing Services have committed that they will comply with the necessary security standards. If you want to learn more, we recommend going over the Processing Services’ privacy policies.
2.5. If you contact our customer service, we will use the content of your message for the following purposes: (i) addressing your request; (ii) improving our Website and Services and Products; and, (iii) legal defense, where applicable.
2.6. We will also process personal data related to you to improve the Website, establish statistical data about our web traffic, identify potential cases of abuse of our systems, as well as prevent cyber-attacks, fraud, and identity theft.
2.7. We use your email address to send out account-related and promotional emails. The emails are sent by third-party providers with whom we share your name and email address.
2.8. You can register to our mailing list to receive updates and marketing materials. You can opt-out from the list by simply click on the unsubscribed request written in the received email message.
2.9. To the extent that we utilize third-party processors or providers to process personal data, we engage with them under a data processing agreement to ensure we have their contractual commitments to protect personal data and process such personal data for specific purposes.
2.10. We report and share personal data if we believe that we are required to do so by law. Furthermore, we need to disclose personal data in response to lawful requests by public authorities, including, without limitation, to meet national security or law enforcement requirements.
2.11. We gather some data automatically, such as IP addresses, browser type, internet service providers, referral links, geo-locations and clickstream data.
If these types of data include personal data, it will be used in accordance with this privacy and cookies policy and for the following purposes: (i) provide you with the Services and/or Products; (ii) improving our Website and Services and Products; and, (iii) legal defense, where applicable.
2.12. Note that we use Google Analytics. Google Analytics uses personal information collected through the Website for purposes other than for providing us services. Please read carefully Google Analytics’ privacy policy, available here: policies.google.com/privacy?hl=en-US. You can opt-out from Google Analytics by visiting here: tools.google.com/dlpage/gaoptout.
2.13. We process aggregated data that is not personally identifiable data. For example, we use statistical analysis to improve our Services and share marketing data with our partners where such data do not identify individuals.
3.1. You can unsubscribe from our mailing list directly from the email sent, by choosing to opt-out in the settings portion of your account profile or sending an opt-out request message to: support@[email protected]
3.2. You can object to the transfer of personal data related to you to a third party, other than third parties who are strictly necessary for us to comply with applicable law and/or agreement.
3.3. You can exercise your choice by contacting us at: support@[email protected].To the extent necessary, we will ask you to provide us with necessary details to authenticate your identity and to identify data related to you on our systems.
3.4. Some web browsers offer a “Do Not Track” (“DNT”) signal. A DNT signal is an HTTP header field indicating your preference for tracking your activities on our Services or through cross-site user tracking. Our Website and Services do not respond to DNT signals.
4.1. You can contact us at: [email protected] and request access to the personal data that we keep about you. You can also request to correct wrong details about you or delete them. We will consider your request in accordance with applicable laws and regulations.
4.2. To the extent necessary, we will ask you to provide us with certain credentials or details to make sure that you are who you claim to be.
4.3. Note that we can delete personal data related to you in different manners, including by removing any identifying data and transforming personal data that relates to you into anonymized data.
5.1. We retain data as needed to provide our Services and Products as well as for legitimate and lawful purposes. We also retain data pursuant to legal requirements under applicable laws.
5.2. We will make efforts to guarantee that personal data is kept for no longer than is necessary for the purposes for which the personal data is processed.
5.3. If we retain personal data related to you for any legitimate business purpose other than providing our Services and/or Products, we will make efforts to limit the access to the personal data and the retention time to minimum.
5.4. Note that we can keep aggregated non-identifiable data without limitation, and to the extent reasonable we will delete or de-identify potentially identifiable data, when we no longer need to process the data.
5.5. We implement information security measures, including internal policies and procedures, to secure personal data related to you as well as minimize the risks of theft, damage, loss of data, or unauthorized access.
5.6. These measures provide sound industry standard security. However, although we make efforts to protect your privacy, we cannot guarantee that our Services will be immune from any wrongdoings, malfunctions, unlawful access or other kinds of abuse and misuse.
6.1. We store and process data in the UK and EEA. When we transfer personal data related to you from the European Union, our transfer of personal data related to you is governed by the provisions stated in Chapter 5 of the General Data Protection Regulation (EU) 2016/679 (Transfers of Personal Data to Third Countries or International Organisations).
6.2. If you are a resident in a jurisdiction where transfer of personal data related to you to another jurisdiction requires your consent, then you hereby provide us with your freely given, specific, informed and unambiguous consent to such transfer.
7.1. From time to time, we can update this privacy and cookies policy. We will post a notice about changes made to this privacy and cookies on the Website or via email (the “Notice“).
7.2. Unless required otherwise to comply with applicable laws, rules, regulations, and agreements, all minor changes (which have minor, if any, consequences) will take effect 14 days after we post or send the Notice, and substantial changes will be effective 30 days after post or send the Notice.
7.3. Until the new privacy and cookies policy takes effect, you can choose not to accept it and terminate your use of the Website and Services. Continuing to use the Website or Services after the new privacy and cookies takes effect means that you agree to the new privacy and cookies policy.
7.4. Note that we can modify, enhance or improve the Website and Services, and can accordingly offer additional tools and features. Where necessary, at our sole discretion, such additional tools and features will be governed by additional or different terms, as provided by us.
8.1. We will process your personal information only when we have one of the following grounds:
8.1.1. On the basis of your consent, for example to send you marketing messages to the extent consent is required by law;
8.1.2. Where necessary to enter into a contract with you and perform our obligations under that contract;
8.1.3. Where we have a legitimate interest, subject to such processing not overriding your own rights and freedoms;
8.1.4. Where we have a legal obligation to collect your personal data or otherwise need your personal data to protect your vital interests or those of another person; or
8.1.5. Exceptionally, when necessary in the public interest, for example when law enforcement agencies request information to investigate a crime.
9.1. We process personal data related to you for the following lawful grounds –
9.1.1. All processing of personal data related to you which are not based on the lawful grounds indicated below, are based on your consent.
9.1.2. We process your account details to perform the contract with you.
9.1.3. We will process personal data related to you to comply with legal obligations and to protect your and others’ vital interests.
9.1.4. We will further rely on our legitimate interests, which we have good-faith belief that they are not overridden by your fundamental rights and freedoms, for the following purposes –
9.1.4.1. Communications with you, including direct marketing where you are our client, or a user of our client, or where you contact us or show interest in our Services through our Website and other digital assets.
9.1.4.2. Cyber security.
9.1.4.3. Support, improving the Services, customer relations, and service operations.
9.1.4.4. Enhancements and improvements to your and other users’ experience with our Services.
9.1.4.5. Fraud detection and misuse of our Services.
9.2. In addition to your rights under other sections in this privacy and cookies policy, you have the following rights –
9.2.1. Contact us if you want to withdraw your consent to the processing of personal data related to you. Exercising this right will not affect the lawfulness of processing based on consent before its withdrawal.
9.2.2. Request to delete or restrict access to personal data related to you. We will review your request and use our judgment, pursuant to the provisions of the applicable law, to reach a decision about your request.
9.2.3. If you exercise one or more of the above-mentioned rights, in accordance with the provisions of applicable law, you can request to be informed that third parties that hold personal data related to you, in accordance with this privacy and cookies policy, will act accordingly.
9.2.4. You can ask to transfer personal data related to you in accordance with your right to data portability.
9.2.5. You can object to the processing of personal data related to you for direct marketing purposes. Additional information about this right is available under Section 4 of this privacy and cookies policy.
9.2.6. You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you, or similarly significantly affecting you.
9.2.7. You have a right to lodge a complaint with a data protection supervisory authority of your habitual residence, place of work or of an alleged infringement of the General Data Protection Regulation (EU) 2016/679 (“GDPR”).
9.2.8. A summary and further details about your rights under the European Union data protection laws, is available on the European Union Commission’s website: https://ec.europa.eu/info/law/law-topic/data-protection/reform/rights-citizens_en.
9.2.9. Note that when you send us a request to exercise your rights, we will need to reasonably authenticate your identity and location. We will ask you to provide us credentials to make sure that you are who you claim to be and will ask you further questions to understand the nature and scope of your request.
9.2.10. If we need to delete personal data related to you following your request, it will take some time until we completely delete residual copies of personal data related to you from our active servers and from our backup systems.
10.1. What Are Cookies and similar technologies?
10.1.1. Cookies are small, often encrypted files of letters and numbers that are stored in browser directories or the hard drive of your computer or electronic device when you visit the website or use applications. The cookies are used to make websites and applications work more efficiently and perform certain functions, e.g., store information about your preferences, provide statistical information to us. This helps us to give you better experience when you browse, and also helps us to make our website and applications better for you.
10.1.2. Functions usually performed by a cookie can be achieved by other means. This could include, for example, using certain characteristics to identify devices so that visits to a website can be analyzed.
10.1.3. Any technology that stores or accesses information on the user’s device is relevant for this purpose, and therefore it includes, for example, HTML5 local storage, Local Shared Objects and fingerprinting techniques.
10.1.4. Additionally, technologies like scripts, tracking pixels and plugins, wherever these are used – are also considered as similar technologies. For example, many companies, including us, conduct electronic marketing and incorporate a tracking pixel in email messages. The pixels record information including the time, location and operating system of the device used to read the email.
10.2. How Are Cookies Used?
10.2.1. In this Cookies Policy, we’ve explained how and why we use cookies, and what each of them do. We’ve broken them down into four groups:
10.2.1.1. Strictly necessary cookies. We need these cookies to run our website and applications — they let us save your cookie preferences and keep the site secure. They’re always on.
10.2.1.2. Cookies that give you a better browsing experience. These let us tailor the site to your needs, like displaying it in the same language as your web browser. We’ll sometimes refer to them as functionality cookies.
10.2.1.3. Cookies that help us improve our products. These let us use tools that show us how you interact with our products. They help us find and fix problems for our clients, and they’re also known as analytical or performance cookies.
10.2.1.4. Third party cookies: placed by someone other than us which may gather data across multiple websites or sessions. These third-party cookies collect and use this information under their own privacy policies, and we are not responsible for any of such third parties’ cookies.
10.3. Does Aithoughts Use Tracking Technologies?
10.3.1. Cookies we use:
Strictly necessary cookies:
Name of Cookie | Why we use it | Expiration | Essential? (yes/no) |
---|---|---|---|
cookieControl | Save the form acceptation from your cookie selection | 30 days | Yes |
cookieControlPrefs | Save the settings from your cookie selection | 30 days | Yes |
10.3.2. Can You Manage Our Use of Tracking Technologies?
10.3.2.1. Yes, however please note that you may not be able to take advantage of all features or functionality of our website or applications if you delete or refuse cookies.
10.3.2.2. Managing or deleting cookies. Please click on the following links to adjust your browser settings:
10.4. If you are a resident in the EU:
10.4.1. For more information on managing cookies, please visit www.youronlinechoices.eu which has further information about behavioral advertising and online privacy. More information about cookies: www.allaboutcookies.org.
11.1. We do periodical assessments of our data processing and privacy practices, to make sure that we comply with this privacy and cookies policy, update the privacy and cookies policy when we believe that we need to, and verify that we display the privacy and cookies policy properly and in an accessible manner.
12.1. If you have any concerns about the way we process personal data related to you, you are welcome to contact our data protection team at [email protected]. We will investigate your inquiry and make good-faith efforts to resolve any existing or potential dispute with you.
12.2. All comments, queries and requests relating to our use of your information are welcomed. If you wish to exercise any of your rights or receive further information as to the applicable Aithoughts to which this notice applies, you should write to the [email protected], marked FAO Data Protection Team or at the address below:
BServed Best OÜ
Data Protection Team
Harju maakond, Tallinn, Põhja-Tallinna linnaosa, Tööstuse tn 48, 10416.
BServed Best OÜ
Reg No: 16962592
Harju maakond, Tallinn, Põhja-Tallinna linnaosa, Tööstuse tn 48, 10416
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